New Balance shoes are beloved for comfort, performance, and style, but they can quickly attract dirt, stains, and odors with regular wear. Keeping them clean preserves both the appearance and longevity of the shoes, making them look better and last longer.

With the right techniques, simple household items, and safe cleaning steps, you can restore your New Balance sneakers to a fresh, almost-new condition. This guide will walk you through detailed methods to clean different materials effectively.
Recommended Items to Have
- Mild sneaker cleaner
- Soft bristle brush
- Microfiber cloth
- Magic eraser
- Shoe deodorizer
Why Proper Cleaning Matters
Cleaning your New Balance shoes regularly prevents dirt buildup that can damage materials over time. Sweat and grime can weaken fabric, fade colors, and leave odors. Whether your shoes are mesh, leather, suede, or a blend, there are specific steps to clean each type safely. Taking time to clean them helps keep them comfortable, hygienic, and stylish.
Understanding Your Shoe Material
New Balance makes shoes with a variety of materials including mesh, suede, leather, and knit. Each type needs a slightly different approach to cleaning. Knowing what your shoes are made of helps you choose the right cleaning method and prevent damage.
How to Clean New Balance Shoes
1. Mesh and Fabric Cleaning Method
Mesh and knit sneakers are breathable but attract dirt easily.
Step-by-Step Instructions
- Remove the laces and insoles if possible.
- Shake off loose dirt or use a dry brush to remove surface dust.
- Mix warm water with mild detergent in a bowl.
- Dip a soft brush in the soapy water.
- Gently scrub the mesh areas in circular motions.
- Use a damp cloth to wipe away soap residue.
- Stuff shoes with paper towels to retain shape.
- Air dry at room temperature, away from direct heat.
This method restores mesh appearance without damaging fibers.
2. Leather New Balance Shoe Cleaning
Leather shoes require gentle care to avoid cracks and dryness.
Step-by-Step Instructions
- Remove laces and dust off with a dry cloth.
- Use a soft brush for loose dirt.
- Mix warm water with a few drops of mild soap.
- Dampen a cloth and gently wipe the leather surface.
- Avoid soaking the leather.
- Wipe with a clean, damp cloth to remove soap.
- Dry with a soft towel.
- Apply a leather conditioner once fully dry.
This method preserves shine and prevents dryness while cleaning.
3. Suede and Nubuck Cleaning
Suede is delicate and should never be soaked.
Step-by-Step Instructions
- Brush lightly with a suede brush to lift dirt.
- Use a suede eraser or pencil eraser for small stains.
- For tougher marks, dampen a cloth very slightly and brush gently.
- Do not use water directly on suede.
- Let suede air dry naturally.
- Brush again when dry to restore texture.
Cleaning suede carefully maintains its soft, velvety appearance.
4. Cleaning Rubber Soles
Dirty soles can make shoes look older than they are.
Step-by-Step Instructions
- Dip a toothbrush in warm, soapy water.
- Scrub the rubber outsole thoroughly.
- Use a magic eraser for stubborn stains.
- Rinse with a damp cloth.
- Dry with a clean towel.
This method brightens the sole and brings out contrast with the upper.
5. Deodorizing and Freshening Inside
Odors develop from sweat and daily wear.
Step-by-Step Instructions
- Remove insoles and sprinkle baking soda inside shoes.
- Let it sit overnight to absorb odors.
- Shake out excess baking soda.
- Use a cloth dampened with mild soapy water to wipe insoles.
- Air dry completely before reinserting.
- Add shoe deodorizer sachets for ongoing freshness.
Fresh insoles help keep shoes smelling clean.
6. Deep Cleaning With Sneaker Cleaner
Special sneaker cleaners can handle tough dirt and stains.
Step-by-Step Instructions
- Remove laces and insoles.
- Apply sneaker cleaner to a brush.
- Work in circular motions across the shoe material.
- Focus on stained or dirty areas.
- Wipe off excess solution with a damp cloth.
- Air dry away from direct sunlight.
This thorough option is great for heavily soiled shoes.
7. Washing Laces and Insoles
Clean laces and insoles make the whole shoe look fresh.
Step-by-Step Instructions
- Place laces in a mesh laundry bag.
- Wash them with mild detergent in the washing machine or by hand.
- Let them air dry.
- For insoles, wipe with soapy water and dry thoroughly.
- Do not machine wash insoles unless manufacturer says it’s safe.
Clean laces and insoles finish the refresh process nicely.
Cleaning Tips for Different Weather Conditions
Winter Mud and Salt Stains
Mud and salt can damage materials if left on shoes.
Step-by-Step Instructions
- Let mud dry completely.
- Brush off dry dirt.
- Wipe with a cloth dampened in warm water and mild soap.
- Rinse with a damp cloth and air dry.
Salt buildup dissolves with soap and water, preventing corrosion.
Rain and Water Spots
Water spots can leave rings on fabric or leather.
Step-by-Step Instructions
- Blot wet spots with a dry cloth.
- Mix mild soap and water.
- Dampen cloth and wipe stained areas.
- Rinse with damp cloth and air dry.
- Brush mesh or suede lightly when dry.
Quick action prevents permanent water marks.
Quick Touch-Up Between Deep Cleans
Light dirt can be removed without a full deep clean.
Step-by-Step Instructions
- Use a dry brush to remove loose debris.
- Dampen cloth with plain water.
- Wipe surface gently.
- Dry with a clean towel.
This keeps shoes presentable without intensive cleaning.
Drying and Shaping Your Shoes
Improper drying can warp your shoes.
Air Drying
Always air dry at room temperature. Direct heat, sunlight, or dryers can warp materials, fade color, or weaken adhesives.
Stuffing for Shape
Insert paper towels or a clean cloth inside the shoes while drying. This helps maintain shape and absorb moisture.
Avoiding Direct Sunlight
Direct sun can fade colors and weaken glue. Always dry in the shade.
Protecting Shoes After Cleaning
Waterproofing Sprays
After cleaning and drying, apply a protective spray suitable for the shoe material. This repels water and stains.
Regular Maintenance
Wipe shoes after each use to prevent buildup. Regular cleaning extends life and keeps them looking their best.
Common Mistakes to Avoid
- Soaking suede or leather in water
- Using harsh chemicals or bleach
- Machine drying shoes
- Scrubbing too hard on delicate fabric
- Replacing dirty insoles without cleaning
When Not to Clean at Home
If shoes are extremely valuable, limited edition, or made of unique materials, consider professional sneaker cleaning services. They have specialized tools and expertise for delicate jobs.
Frequently Asked Questions
Can New Balance shoes be washed in a washing machine
Machine washing is not recommended for most New Balance shoes, especially those with leather, suede, or decorative elements. Hand cleaning preserves quality.
How often should I clean my sneakers
Light cleaning after every few wears and a deep clean once a month keeps them fresh. More frequent cleaning may be needed if used in dirty conditions.
How do I remove stubborn stains
Use baking soda paste or a dedicated sneaker cleaner with gentle brushing. Avoid harsh abrasives.
Can I use bleach on shoes
No, bleach is too harsh and can damage color, fabric, and glue. Always use mild soap or sneaker cleaner.
Final Words
Cleaning your New Balance shoes restores their look, protects the material, and prolongs their life. With the right tools and techniques, you can remove dirt, stains, and odors safely at home. Whether your shoes are mesh, leather, or suede, taking care of them regularly keeps them comfortable and stylish.
Experiment with these methods, adapt them to your specific shoe material, and make cleaning a habit. Well-maintained shoes not only look better but also perform better, keeping your feet happy and your style sharp.